As a UX and UI designer, I am skilled in seamlessly weaving together stunning visual aesthetics with optimal functionality. My goal is to create digital experiences that captivate through their design and foster genuine rapport and connection between users and brands through optimal functionality.

UX Design Skills:

• User and Market Research

• Audience Personas and User Flows

• UX Content Strategy

• Information Architecture

• Wireframing

• User-Centered Design

• Testing and Prototyping

• Coordination and Analysis

UI Skills:

• Visual Design

• Typography

• Color Theory

• Creating Style Guides

• Responsive Design

• Interactive Design

My preferred platforms to work in are Squarespace, ReadyMag and WordPress.

My expertise lies in delving deep into the digital landscape of niche industries, conducting competitive analyses, and crafting and executing tailored SEO strategies that elevate businesses in search engine rankings.

SEO Skills:

• Competitive Analysis

• Keyword Research

• On-and-Off Page SEO

• Technical SEO

• Local SEO

• Internal and External Link Building

• SEO Analytics and Data Interpretations

Proficient in:

• Google Keyword Planner

• Google Analytics

• SEMRush

• Ahrefs

From blog posts to evergreen articles to visually striking graphics, I help brands establish thought leadership with compelling and informative content that resonates with target audiences, addresses key pain points, highlights brand’s solutions, and answers frequently asked questions.

When I work with health and wellness providers, I draw upon my experience as a retired licensed counselor by completing thorough research, indexing references, and incorporating clinical experience to optimize content for maximum impact.

Content Creation Skills:

• Writing, Storytelling, and Visual Communication

• Strategic Content Planning

• Paid and Organic Content

• Content Research, Analysis, and Audit

• Reference Indexing

• SEO Optimization

• Social Media Integration

• Brand Alignment

I help small businesses build intuitive software systems that empower them to focus on what they do best.

I have personal experience with setting up, managing, and integrating scheduling systems, billing solutions, and electronic health records like SimplePractice into private practices.

I can help alleviate the burden of administrative tasks, allowing practitioners to devote their energy to delivering quality care to those they serve.

Proficient In:

• Acuity Scheduler

• SimplePractice + other EHR systems

• Google Business Listings

• Google Suite

• Google Analytics

• Ecommerce (Squarespace, Shopify)

• Quickbooks

• Membership Platforms

• Online Course Platforms (Squarespace, Kajabi, Mighty Networks)